Target Audience

Demographics & Psychographics

When planning the opening to our thriller we had to think about the demographics that would affect the scenes. We had to think particularly about what kind of person we would aim the film at.

The age group would be the 16 to 24 year olds. Teenagers and young adults usually visit the cinemas and are interested in films of the thriller genre. Thrillers are often exciting and make you jump with a real adrenalin rush, this appeals to a younger audience of 16 to 24 year olds. Films of this genre are particularly popular in cinemas as the viewers want the full experience, but are just as popular or maybe even more so to be bought and viewed as a DVD to watch in the conformability of their own homes.

In terms of socio-economic classification our target would be mainly B and C1. This covers middle and lower middle class bands. The majority of cinema goers fall into these categories.

In terms of psychographics, we would expect our main audience to be either strivers or traditionalists. However this is not excluding groups of people from different categories.

Our film would mainly be aimed towards a female audience, they could relate back to the footage of feeling vulnerable and alone. The film would also be viewed by a vast male audience as figures show that more males watch and purchase thriller films.

The cinema release of our film will be rated as a fifteen. We would have to take out some of the more gory scenes and some violence and swearing. The DVD release of the film would be rated as an 18 and will include all of the filming. This way a broader age range of people can watch the film before it is released on DVD.

We had to study the psychographic variables and we came up with the idea that people from a working class background would go to see our film in the cinema or purchase it. People from a higher class background would be older and our film is aimed at a younger target audience group from a working class background or middle class.

By Roberta Leary & Maria Rostkowska