When thinking about how we would promote and advertise our movie to attract our target audience, we considered possibilities of ways we would advertise the movie.
Our target audience was 16-24 year olds. We found that it was usually teenagers and young adults who when visiting the cinema want to see films of the ‘thriller’ genre. So we mainly wanted our movie to appeal to them. We also wanted to advertise it well for when it comes out on ‘DVD’ because chances are it will be equally or even more popular.
We decided to use dark colours on our poster and have mist across the poster, this gives it the eerie affect and this will attract the audience into looking at the poster closer and getting their attention. For inspiration we used posters from films like ‘Twilight SAGA, New Moon’ and ‘Cape Fear’. Both posters used dark eerie scenery and had used low key lighting. All of these features were ways of attracting the right target audience. We wanted to attract the same type of audience that the ‘cape fear’ movie attracted because our movies were alike in certain ways. We also agreed we would put advertisements in magazines that young teenagers are commonly known to read like ‘OK’ magazine ‘Kerrang’ and ‘HEAT’.
We also considered the likeliness that we would advertise on television, we would use eerie music like the music used from the Alton Towers advertisement for the ride ’13’.
We kept the advertisements in keeping with the conventions of a thriller. We made the advertisements creepy and use dark images from our clip; this teases the audience and gets them intrigues in the film. We also discussed using slow motion to build up the tension. This all adds to the convention of a thriller and this would help us to attract our target audience.
Maria Rostkowska
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