A focus group is a form of qualitative research in which a group of people are asked about thier perceptions, opinions, beliefs and attitudes towards a product.
Advantages
- There are a variety of responses directly from your target audience.
- The type of research is a lot more in depth making it qualitative rather than quantative.
Disadvantages
If in the group you use friends that are being interviewed then their answer may be biased.
- In the group one person may dominate giving really only one opinion.
- You may not hear what you want.
- There could be too many people talking over each other which could make things unclear.
For our focus we group we used random sampling this consisted of students of all ages and each sex answering our questions this ensured us that we had a wide range of unbiased answers.
Georgia Day
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